THE ROLE OF THE GREEN ECONOMY IN MANAGING THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES AND PROSPECTS FOR ITS DEVELOPMENT
Received: 2025-05-02
Published: 2026-06-06
Abstract
This article examines the role of the green economy in managing the competitiveness of industrial enterprises and the prospects for its development. The article analyzes the advantages of the green economy, including cost reduction, increased efficiency of resource utilization, improvement of the environmental reputation of enterprises, and enhancement of their competitiveness. Strategic directions for the transition to a green economy are also considered, particularly the use of energy-saving technologies, the implementation of renewable energy sources, and waste recycling. Special attention is paid to the importance of government support, international cooperation, and raising environmental awareness in society. In conclusion, it is emphasized that the green economy is a crucial tool for achieving sustainable development of industrial enterprises and strengthening their positions in the global market.
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