Management mechanisms for improving marketing services in the higher education system
Received: 2026-05-26
Published: 2026-06-06
Abstract
This article analyzes modern management mechanisms for improving marketing services within the higher education system. The author highlights issues regarding the effective organization of strategic marketing in higher education institutions, the use of digital technologies and CRM systems, stakeholder engagement, and the evaluation of marketing results based on KPIs. Additionally, approaches aimed at increasing the competitiveness of educational institutions, forming a brand image, and enhancing the effectiveness of student engagement are substantiated.
Keywords
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About the Authors
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This work is licensed under a Creative Commons Attribution 4.0 International License.