THE ROLE OF CLICKBAIT AS A MODERN LINGUISTIC PHENOMENON IN DIGITAL COMMUNICATION AND MASS MEDIA
Received: 2026-05-30
Published: 2026-06-06
Abstract
This article emphasizes the role and impact of clickbait as a modern linguistic phenomenon in digital communication. It focuses on how attention-grabbing headlines and emotional vocabulary affect readers’ behavior and influence what they choose to read. Clickbait strategies, such as exaggeration, curiosity gaps, and persuasive language, are used to attract audience attention and increase engagement. These methods of clickbait help websites get more visitors, but they can also mislead readers. The article highlights how clickbait reflects current language trends and affects the quality of online information in the digital era.
Keywords
List of references
-
Berger, J. (2013). Contagious: Why Things Catch On. New York: Simon & Schuster.
-
McLuhan, M. (1964). Understanding Media: The Extensions of Man. New York: McGraw-Hill.
-
Lippmann, W. (1922). Public Opinion. New York: Harcourt, Brace and Company.
-
Crystal, D. (2011). Internet Linguistics: A Student Guide. Routledge.
-
Chomsky, N. (2002). Media Control: The Spectacular Achievements of Propaganda. Seven Stories Press.
-
Tandoc, E. C. (2019). The Facts of Fake News: A Research Review. Sociology Compass, 13(9), 1–9.
-
Kuiken, J., Schuth, A., Spitters, M., & Marx, M. (2017). Effective Headlines of Newspaper Articles in a Digital Environment. Digital Journalism, 5(10), 1300–1314.
About the Authors
License
This work is licensed under a Creative Commons Attribution 4.0 International License.