DEVELOPMENT OF A DIGITAL PLATFORM FOR UZBELAS PERFORMANCE: BUILDING A UNIFIED WEB ECOSYSTEM FOR AN AUTOMOTIVE BRAND WITH A DIGITAL PRODUCT AUTHENTICATION SYSTEM
Received: 2026-05-30
Published: 2026-06-06
Abstract
This paper presents the development of a digital platform for the automotive brand Uzbelas Performance — a next-generation web system that combines brand presentation, automation of internal business processes, and a proprietary digital authenticity verification system for branded products. The platform is designed as a multi-layered digital ecosystem comprising a client web interface, backend infrastructure, an administrative dashboard, a centralized database, and a verification module for branded automotive frames. The scientific novelty lies in the proposed frame identification mechanism based on a unique identifier and QR code linked to a record in a single registry, which provides protection against counterfeiting and increases customer trust. The article describes the system architecture, the chosen technology stack, the data model, and the authentication algorithm, and discusses the practical results of implementation and directions for further development.
Keywords
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