Oliy ta’lim tizimda marketing xizmatlarini takomillashtirishning boshqaruv mexanizmlari
Qabul qilingan: 2026-05-26
Nashr etilgan: 2026-06-06
Annotatsiya
Mazkur maqolada oliy ta’lim tizimida marketing xizmatlarini takomillashtirishning zamonaviy boshqaruv mexanizmlari tahlil qilingan. Muallif oliy ta’lim muassasalarida strategik marketingni samarali tashkil etish, raqamli texnologiyalar va CRM tizimlaridan foydalanish, manfaatdor tomonlarni jalb qilish hamda KPI ko‘rsatkichlari asosida marketing faoliyati natijalarini baholash masalalarini yoritgan. Shuningdek, ta’lim muassasalari raqobatbardoshligini oshirish, brend imidjini shakllantirish va talabalarni jalb etish samaradorligini kuchaytirishga qaratilgan yondashuvlar asoslab berilgan.
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