TURIZM TASHKILOTLARIDA MARKETING STRATEGIYASINI INNOVATSION MEXANIZMLARINI TAKOMILLASHTIRISH
Qabul qilingan: 2026-05-30
Nashr etilgan: 2026-06-06
Annotatsiya
Mazkur ilmiy maqolada turizm tashkilotlarida marketing strategiyasini innovatsion mexanizmlar asosida takomillashtirish masalalari tahlil qilinadi. Xususan, raqamli transformatsiya, sun’iy intellekt, katta ma’lumotlar (Big Data), mijozlarga yo‘naltirilgan marketing, hamda zamonaviy kommunikatsiya kanallarining turizm marketingiga ta’siri ilmiy asosda yoritiladi. Tadqiqot natijalari shuni ko‘rsatadiki, innovatsion marketing vositalaridan foydalanish turizm tashkilotlarining raqobatbardoshligini sezilarli darajada oshiradi va xizmatlar sifatini yaxshilashga xizmat qiladi.
Kalit so‘zlar
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