IMPROVEMENT OF INNOVATIVE MECHANISMS OF MARKETING STRATEGY IN TOURISM ORGANIZATIONS
Received: 2026-05-30
Published: 2026-06-06
Abstract
This scientific article analyzes the issues of improving marketing strategies in tourism organizations based on innovative mechanisms. In particular, the impact of digital transformation, artificial intelligence, Big Data, customer-oriented marketing, and modern communication channels on tourism marketing is substantiated from a scientific perspective. The results of the study show that the use of innovative marketing tools significantly enhances the competitiveness of tourism organizations and contributes to improving the quality of services.
Keywords
List of references
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